Archive for June, 2009

Chip Bok

Gary Markstein

Bruce Beattie

NORML

A note from one America’s soldiers (and a NORML member) serving in Iraq, along with some comments I saw over the weekend on NORML’s blogs, sharply reminded me of the need to post the final results from the NORML Foundation’s ‘4/20′ nationwide TV ad campaign, as well as the fundraising results notably centered around the ever-increasing popularity of April 20 as ‘Cannabis Consumers’ Day’ around the world.

Please find below a brief report about the number of ads, geographical dispersion of the ads, networks and costs; number of new NORML members, amount of donations received, webpage traffic and media interviews.

Hello Tyler,

Thanks for supporting NORML and having a keen interest in NORML’s longstanding pro-reform advocacy efforts. Since 1970, NORML (and later, the NORML Foundation) assists the victims of cannabis prohibition as well as representing the interests and concerns of the tens of millions of Americans who responsibly consume cannabis.

THANK YOU, thank you very much for serving in the US’ armed forces, especially serving in Iraq!

NORML Foundation’s TV ad campaign (and the donation meter that went with it) ended after April 20th, after nearly 8,000 TV ads were purchased with the $16,000 donated from NORML supporters such as yourself. Thanks again!

Approximately $2,000 in donations earmarked for ‘NORML TV ad campaign’ are escrowed for the next promotional ad campaign.

Your email and suggestion remind me of the need to send the membership/blog post about NORML’s ‘4/20’ ad campaign, its cost, reach and results. Please look for the report to be posted this week to NORML’s frontpage blog.

Tyler, education, legislation and litigation, none of it in support of reform is made possible without the support of stakeholders like you.

Kind regards and be safe in Iraq,

Allen St. Pierre
Executive Director

NORML/NORML Foundation
1600 K St., NW
Suite 501
Washington, D.C. 20006
www.norml.org
director@norml.org

*****************************

2:06 AM, “Tyler D.” <tyler.XX@yahoo.com> wrote:
Hey Allen,

My name is Tyler D., and I support NORML and what it stands for. I’m from Louisiana, the land of constriction, and I’m currently in Iraq. I’m sending money to NORML, and buying things like my hemp daypack, tee shirts, and others. I send emails to the folks back home to be active, as well as the Governor, senators, and representatives. I want to know how far away we are from our goal of hitting mainstream commercials for NORML? I mean, it sounds all good and well, but give me an idea… Can you put a temperature bulb on the site somewhere that shows how close we actually are to seeing sense on television? I’d love to see advertisements go mainstream, as would a lot of others, but if there’s a large void, it would give me more incentive to give. If there wasn’t much left, then I would be excited to be that close. It’s a win/win. Just a thought…

Peace sir,
Tyler D.

Over 500 NORML supporters donated slightly more than $16,000 (avg. donation was $32) in support of running the winning 60 second ad from NORML’s 2008 online ad contest.

The advertising media used by the campaign combined low cost national cable and Ohio News Network. For added exposure element a PR bonus blitz was distributed via PRweb.com.

Initially, it was difficult t get approval to run NORML’s PSA/Commercial. Ohio News Network was quick to be first but other media outlets passed. Finally, a national media vendor with homes in every market in the country, gave the go ahead.

The National Cable Homes buy (April 20-April 22, 2009) reached homes with ’smart cableboxes’, which tracks the precise networks and advertising spots watched. NORML only paid for the audience reached and who stayed tuned to the ads.

-97.5% of people who watched the stay tuned in.

-Average length of time they viewed was 59.2 seconds

NORML’s ad buyers viewed the PSA as being very effective, and for the very high percentage of the public who watched the ad, they apparently could not turn away.

The Numbers

7,700 spots ran across 210 markets over three days, in each market, 38 spots ran on CNN, Fox News, MSNBC, CNBC, CNN, CNN-Headline News, FX, Spike and Fuse.

-A total of 2,428,858 total viewing households were reached

-A total of 2,394,690 actual viewers watched the commercials live

-34, 168 additional viewers recorded the networks and watched the commercials within 7 days

-75 spots ran in 1.5 million homes on the Ohio News Network from April 23-April 28.

NORML’s PR package reached 30,000 journalists, 30,000 websites and 225,000 RSS subscribers, resulting in over 136,313 viewed packages, and 2,118 media outlets tracked the story.

The avg. cost was $2.07 per 60 second TV ad

Because of the popularity of ‘4/20′ in general, the fact that the New York Times covered the event (via the University of Colorado NORML chapter’s National Conference on Cannabis Law Reform); Spike, G4 and Comedy Central all aired ‘4/20′ specials; and pro-cannabis law reform rallies around the United States, made for NORML’s launch of the first ever nationwide TV ad campaign in support of ending cannabis prohibition a fortuitous one!

To wit, the largest number of citizens to step up and be counted asbona fide supporters of cannabis law reform (and NORML), over the course a 24-48 hour period, ever happened this ‘4/20′ with over 1,765 new supporters joining the organization; and these newly-minted NORML members donated over $11,500.

Additionally, but to no surprise to NORML’s staff (or ISP provider), NORML’s already popular webpage received a substantial spike in webpage and podcast traffic during ‘4/20′.

Notice NORML and High Time webpages spike, while other cannabis-oriented webpages remained flat (Data by Alexa.com)

NORML and NORML Foundation plan on running more TV, Internet and Radio advertisement campaigns in the second half of 2009.

Stay tune to learn more and how you and your like-minded friends & family can help bring these needed public service advertisements in support of re-legalizing cannabis to the public.

Found on Infowars

Daniel Tencer
The Raw Story

Mir Hossein Mousavi, the de facto leader of Iran’s pro-democracy movement, has rejected the Tehran government’s official partial recount of votes in the disputed June 12 presidential election.

On Saturday Mousavi rejected the findings of a panel set up to hold the recount, and again demanded a full re-run of the election.

“Limiting the probe into complaints about electoral irregularities to recounting 10 percent of the ballot boxes cannot attract people’s trust and convince public opinion about the results,” the moderate candidate said on his campaign website Ghalamnews.ir.

Mousavi’s hard line stands in stark contrast to news reports on Friday, which indicated the reformist candidate may have been “backtracking” on his calls for protests against the disputed election results.

BASIJ HOME RAIDS

Human Rights Watch reports that the Basij militia — the paramilitary force responsible for much of the violence against protesters and allegedly the group behind the killing of Neda Soltan — is carrying out night-time raids in private homes, in an effort to prevent people from chanting on rooftops at night.

Even as the daytime protests fizzled, many in Tehran and other parts of the country took to shouting “Allah-o-akbar” (”God is great”) from their rooftops at night, in a sign of solidarity with the pro-democracy movement.

While most of the world’s attention is focused on the beatings in the streets of Iran during the day, the Basijis are carrying out brutal raids on people’s apartments during the night,” said Sarah Leah Whitson, Middle East director at Human Rights Watch, in a statement. “Witnesses are telling us that the Basijis are trashing entire streets and even neighborhoods as well as individual homes trying to stop the nightly rooftop protest chants.”

MASS ARRESTS, TOUGH WORDS FROM AHMADINEJAD

AP reports that “several hundred” activists, journalists and students have been detained. If the Iranian government’s goal for the arrests is to crush the pro-democracy movement, it may be working:

The arrests have drained the pool of potential leaders of a protest movement that claims President Mahmoud Ahmadinejad stole the election by fraud. They also point to the potential for high-profile trials – and serious sentences – before a special judicial forum created to handle cases from the unrest.

Also on Saturday, President Mahmoud Ahmadinejad promised that those who continue to dispute his victory in the June 12 elections will receive a “crushing” response.

“You should know that if you continue the response of the Iranian nation will be strong,” AP quoted Ahmadinejad as saying. “The response of the Iranian nation will be crushing. The response will cause remorse.”

Ahmadinejad also had tough words, once again, for President Barack Obama. He slammed the president on Saturday for “interfering” in Iran.

Speaking of Obama, he said: “He who spoke of reforms and changes, why did he interfere and comment in a way that disregards convention and courtesy?”

On Friday, Obama said Iran’s “outrageous” crackdown on demonstrators would hurt his hopes for direct talks with Iran.

VIDEO: POLICE THROWING TEAR GAS FROM HELICOPTERS?

A citizen journalist has told CNN that law enforcement in Tehran has been dropping tear gas from helicopters to disperse protesters.

The following video, which was broadcast on CNN, was uploaded to YouTube on June 26, 2009:

Found on Infowars

Chris Kromm
Facing South

At least two leaders of the coup launched in Honduras today were apparently trained at a controversial Department of Defense school based at Fort Benning, Georgia infamous for producing graduates linked to torture, death squads and other human rights abuses.

Leftist President Manuel Zelaya was kidnapped and transported to Costa Rica this morning after a growing controversy over a vote concerning term limits. Over the last week, Zelaya clashed with and eventually dismissed General Romeo Vasquez — who is now reportedly in charge of the armed forces that abducted the Honduran president.

According to the watchdog group School of Americas Watch, Gen. Vasquez trained at the Western Hemisphere Institute for Security Cooperation at least twice — in 1976 and 1984 — when it was still called School of Americas.

The Georgia-based U.S. military school is infamous for training over 60,000 Latin American soldiers, including infamous dictators, “death squad” leaders and others charged with torture and other human rights abuses. SOA Watch’s annual protest to shut down the Fort Benning training site draws thousands.

According to SOA Watch, the U.S. Army school has a particularly checkered record in Honduras, with over 50 graduates who have been intimately involved in human rights abuses. In 1975, SOA Graduate General Juan Melgar Castro became the military dictator of Honduras. From 1980-1982 the dictatorial Honduran regime was headed by yet another SOA graduate, Policarpo Paz Garcia, who intensified repression and murder by Battalion 3-16, one of the most feared death squads in all of Latin America (founded by Honduran SOA graduates with the help of Argentine SOA graduates).

General Vasquez isn’t the only leader in the Honduras coup linked to the U.S. training facility. As Kristin Bricker points out:

The head of the Air Force, Gen. Luis Javier Prince Suazo, studied in the School of the Americas in 1996.  The Air Force has been a central protagonist in the Honduran crisis.  When the military refused to distribute the ballot boxes for the opinion poll, the ballot boxes were stored on an Air Force base until citizens accompanied by Zelaya rescued them.  Zelaya reports that after soldiers kidnapped him, they took him to an Air Force base, where he was put on a plane and sent to Costa Rica.

For previous Facing South coverage of controversy surrounding the School of Americas/Western Hemisphere Center, see here.